Watch CJ Wallaces share the mission and inspiration for Think BIG and Frank White.
HERITAGE
Think BIG started with CJ Wallace’s search to understand his responsibility to the legacy of his late father, Christopher George Latore Wallace, also known as The Notorious B.I.G.
Killed when his son was just five months old, Christopher was not only a music legend but also a father, husband, son, friend, and poet who, in his 24 short years, impacted global culture in ways that continue to be unmatched.
CJ began a personal mission to understand who his father was—not as a legend, but as a man—and discover the connections they share.
Think BIG was born out of CJ’s and co-founders Willie Mack’s and Todd Russaw's interest in the potential of botanicals to empower, heal, and inspire. As a young man, CJ saw firsthand how CBD helped his little brother Ryder in his struggle with autism, and his grandmother in her fight against breast cancer.
As a company that believes in the healing power of CBD, we have a responsibility to fight for change. We can no longer stand idly by while our people struggle in the face of unjust laws. That’s why we support organizations that advocate for social justice reform.
